Objectives

Promote Exchange of Information
to help improve skills through workshops, seminars, competitions; source good videos, photographic materials; and tap foreign and local expertise to conduct seminars and workshops.

Promote Underwater Photography/Videography
to gather water enthusiasts and encourage them to pursue diving as a sport and encourage them to learn underwater photographer/videography.

Underwater Citizenship
to initiate and support environmental projects that will help preserve and enhance marine ecology.

Ethics
to maintain a high standard of professionalism, personal integrity and business ethics.

Growth
to ensure growth through continuing photography/videography programs and recruitment of members as core activities of the company.

Quality
to continually strive to build a reputation as a benchmark of quality and service in the industry.

Members
to develop a sense of pride and belonging among its members as a result of shared meaningful activities.

Respect of the Individual
to treat each other fairly and respect each person’s dignity, independent of position, age, se, religion, race or national origin.

Personal Development
to provide encouragement that stimulates personal growth and development of skill in underwater photography and videography, personally and professionally.

Fun
to share the fun and spirit of adventure inherent in diving and underwater photography/videography